Online Marketing: the OVG way
'Online marketing' or 'SEO' or 'digital marketing' - this is what we do. Unlike most SEO agencies, search is just part of our product set. In plain english, our site shows how we 'do' search engine optimisation; how we build links, how we create content and everything else you expect of an online marketing agency. And more importantly, it shows what you don't get from an ordinary SEO company - like amazing social media management where we place you at the heart of your industry online. And control of your web leads.
Yes, we do ‘SEO’, yes we build links, yes we write content for web pages and blogs - we do all of those things. But they are just part of a successful online marketing campaign. Many firms that buy SEO on its own invariably have a poor experience. It takes more - much more - to be successful online.
We write content and reports based on data from client sites. We produce insightful reports, visualisations, tools and other assets, which are then fed to our social media team.
We first ensure that our clients are liked and well-known on social media using our 'derek' principle. Then, using our proprietary social media software such as ‘fabric’ and ‘herd’, we help clients to become thought leaders in their industry. This management of social media accounts then sends qualified visitors to our client’s website. This, alongside our excellent longform content and search engine optimisation produces excellent results in both Google and on social media.
And then we take website visitor data, feed it into the CRM...and start all over again - each time with an enriched set of data. It works. It works well.
Read in more detail about each part of our online marketing service loop from the people that manage it for you...
Data (our CRM system)
We wrote our own customer relationship management software (CRM). This sets Online Ventures Group apart from every other digital agency.
- This powerful piece of bespoke software allows us to effectively manage the leads we generate and put them to good use.
- The CRM is the beginning and end of our working loop.
- Everything we do follows this process:
“The CRM system is the nucleus of our clients marketing activities, it records everything they/we do both on and off line, as well as all client information, prospects, and existing business. The CRM software is always the foundation of any work we carry out with our clients.
The system is named LeadTrigger. This is due to its ability to advise your sales staff who to contact. On a daily basis the system will mathematically work out, using touchpoints, influence, decision maker measurements, exactly who your prime clients are. It then e-mails your sales staff a list of 'hot' leads.
LeadTrigger is the only system on that market that uses 'touchpoint' measurements and the theory of 'people buy people'. It's based on proven sales techniques used by top salespeople for years. Now, thanks to our technology all sales staff can be the best.
The system also informs our staff about the areas they should target, whether they be in the Content, Search, Data, Social or Creative departments.”
Richard Venables, Relationship Director
Data (Industry reports, visualisations etc.)
“Reports, surveys, and visualisations of data are the best way, in our findings, to engage with end users. Using a variety of collateral can capture the attention of different personalities/sectors and keep our clients in their memory. We make our client a provider of insightful information, transforming them into a ‘thought leader’ and the 'brand in mind' in their industry.
We produce 'thought leadership' reports, asking for comments from industry experts, existing clients and potential clients.
Reports have no sales angle at all. The only association would be the branding on every page. This is a very powerful marketing tool that will build preferential attachment to the brand with the people who want to read the content. At this point, they have been educated and not sold to.
Reports are then circulated online through social media, email and through direct mail if necessary.
The Data Department takes care of the 'intelligence' side of the company - we research constantly to keep up to date with each industry we operate within.
We are different to our competitors because we can make any company a thought leader in their respective industry.”
Olivia Davies, Head of Data
“The Online Ventures Group content department is responsible for generating the majority of the written content that leaves the company. Aside from writing for the company itself, we also create all of the content for our clients. This includes in-depth thought-leadership blogs, onsite content and press releases that enable our clients to dominate in terms of search engine rankings and social media presence. By working with the Data Team, we ensure that everything we create has the stats to back it up.
As a company, Online Ventures Group sees the importance of content when it comes to online dominance. Brilliant content breeds success via search engines, as well as earning the pages said content sits upon amazing links and increasing engagement over social media. In the grand scheme of things, content is Online Ventures Group’s king.
The content Online Ventures Group creates is above and beyond what any of our competitors is able to produce. We are at the forefront of content creation, as we embrace change and are able to produce content that is written by experts, for experts. We understand the intricate nuances of content marketing and are able to adapt for each client we write for.”
Aurora Johnson, Head of Content
“#TeamSocial is responsible for shouting about how great our clients are through leading social media platforms. Keeping on top of all the latest SM trends, the team has its fingers on the pulse and uses the best methods to promote your brand and raise exposure. From sharing interesting and informative social content to building long lasting and meaningful relationships with the influencers in your industry or potential customers; we're the guys you can trust to do the job well. We're also really nice which really helps too!
With all the ace reports, blogs and visualisations the Online Ventures Group factory produces, what use is it if we're not promoting and telling the right people about it? This is where #TeamSocial comes in. We take these fantastic pieces of content and target the right audience at the right time, driving people to take a peek at your website. Think about it as showing off in the nicest possible way. This is the fastest and most effective tool to show people just how good you are, and in turn, this brings in lots of lovely pennies for you guys.
We're different from our competitors because we are wholeheartedly passionate about what we do. We live, eat and breathe social media. Social is ever evolving and we're industry leaders in this field, constantly researching and making sure we're ahead of the game. We have a specialist in house tool, which we use to bring in all the latest industry news instantly - great if you want to be seen as the "thought-leaders" in your industry.
Our clients are happy that we inject personality into their brand and that we're keeping the ball rolling and bringing in business and referrals. Never underestimate the power of what we can do in 140 characters - you'll be amazed.”
Sian Ediss, Head of Social
“Our Search Team makes your company visible. We take content and ensure it is seen by your customers and peers. The work we do allows a brand to been seen and its voice to be heard. Relationship building with those who will potentially share your content is key to growing a business.
By making Google take notice of your brand, we can massively increase traffic to your website. This is done by utilising the latest strategies and understanding the fundamentals of relationship creation with your peers and your customers. With help from the other departments here at Online Ventures Group, we ensure that our clients grow.
The Search Team are masters of utilising data to identify the places where your brand needs to be noticed. Above all, we understand that content isn't produced for content sake. The outreach assets created by our data and content teams are things that people want to look at, are unique, have an opinion, and teach the end user.
We have custom tools created in house, which evolve along with us and our strategies, consistently putting us ahead of the game at all times.”
Timothy Alcock, Technical Director
“The creative department covers three technical areas: design, development and support. We work on a number of different projects for clients, creating websites from the design stage, right the way through to aftercare.
We have a strong process starting a new project where we map out everything, from the site map to a website's blueprint before we even take to a computer. We build our websites (mainly) in two different frameworks, Wordpress and Magento, which we have a years of experience using.
As well as creative and development we also offer support. We help the other departments with their projects by taking them to web. It may be an idea the Search Department have thought up, or a new website the content team want making, or even graphics for the social team. Creative takes these ideas and turns them into reality.
Our team also has incredible skills when it comes to PHP coding. We are responsible for building all of the tools you see us releasing. When someone in the office comes up with an idea for a new tool, we can have it up and running in as little as two days. What makes Online Ventures Group great is that almost every member of the company comes up with new and exciting ideas. Most of these ideas tend to be web based, so we are integral in ensuring these ideas make it to market.
Some development teams focus purely on the websites and that’s all. We have a strong backbone of planning, which takes place before every project. We keep this in place when it comes to creating tools for the business as well. We plan. We map out every possibility. We blueprint the user experience. We design using the latest web standards. We don't just stick to the 'safe ways of design'. We build from the smallest device upwards using industry standard CMS. And, most importantly, we test thoroughly before any project is released.
What makes us different from normal development teams would be the effort and care we put into every project. The same effort and commitment that goes into a big project is exactly the same as gets put into a small project.
When it comes to creating and developing websites we always make it our aim to make something which will help make the client successful. Most of the websites we build have a set goal in place; whether it be a online shop using Magento or a website which needs lead forms filled in to help with generating business.
Gregory Clayton, Web Developer
- Lead Generation
- Our lead generation tactics are brutally effective. We gain web leads for our clients by producing longform content and sharing content on social media, ensuring that our clients become thought leaders.
- Search Engine Optimisation (SEO)
- We help to inform Google that your web presence is as good as you know you are. With great onsite content, great user-friendly web code changes, and great content assets bringing people to your site via links and social shares, we ensure a well SEO'd site.
- Social Media Management
- We befriend, cajole, give, inform and impress industry peers and potential customers on your behalf via social media channels such as Twitter and Facebook. Our social media campaigns are award winning.
- Content Production
- We produce great longform content which befits your great products and solutions. Our content writing service informs, educates and most importantly, it sells. Content solutions from Online Ventures Group include report writing, production of visualisations, web tools as well as longform blog and page content.
- We know how to use data effectively. We know how to use data to build winning campaigns. Data comes in two flavours from Online Ventures Group. #1 We know the data behind all UK search markets. Our insight industry data reports are well-known. #2 Our CRM and staff management system, LeadTrigger, has helped to revolutionise how our clients become so much more efficient both online and offline.
- Web Build/Design
- We build the websites guaranteed to get your business noticed. The way you present your content matters. Luckily, our Web Team is one of the best around. From WordPress sites to Magento and everywhere in between, we produce websites that are fast, smooth and get people buying.
- Inbound/Content Marketing
- Compelling content marketing is the key to substantially raising your profile among potential customers and your industry in general. By producing great reports and white papers and then getting them seen by your target audience (using our CRM), great things can happen. Our content marketing services are at the hub of everything that we do.
- Pay Per Click Management
- Our pay per click management ensures traffic is not only driven to your website, but converted when it lands. We run major (and minor) pay per click campaigns from fashion to automotive clients. Care and attention make our paid search campaigns a success.
- Conversion Rate Optimisation
- The products we create dont just increase your online presence. They turn visitors into loyal customers. From visitors first being qualified by our longform web content, content marketing and social media outreach to our web and SEO coding, we ensure that people can do what they want in as quick as time possible on your site.
Large corporations, small businesses and marketing departments rely on our creativity and hard work.
Watch this video testimonial from one of our clients, Victoria Finn, Pendragon Group PLC.
Our loyal customers are scattered across a wide range of sectors and industries.
- automotive dealers,
- IT equipment suppliers,
- hosting companies,
- fashion brands,
- ... and just about everyone inbetween.
These companies depend on our staff, their creativity, hard work and expertise on a daily basis. We'll never take this lightly - or take your trust in us for granted.
Our principles are simple. Be kind, creative and give more in value than taken in payment.
If you want to know more about the principles we operate by, take a look at the video below:
We have built the digital company that we would want to do business with. We hope you do too.
“Client services bridges the gap between the factory and the client. We ensure that all work is communicated thoroughly and no question is left unanswered. We are on hand to manage expectations throughout the campaign and manage any adjustments that are required.
Regular contact with a client makes sure that we are up to date with current news in their industry and in return shows that they are on the pulse online.
We ensure that each client is managed with a personal touch. There is never any problem too big or small. We understand that each company needs to be dealt with in an individual manner. We specialise in identifying a client's needs before they do; ensuring they gain the most benefit from our relationship. With us you get an extension of your team rather than pillar to post management.”
Sara Bryan, Operations Manager
We make cool stuff so that our clients become thought leaders.
In a competitive online environment, we create tools which make your business stand out.
In our ‘33 Predictions for Manchester Business 2014’ report, Gary Chaplin, Executive Headhunter, summed up our team perfectly :
"...no other team in Manchester is as ‘together’ as the OV team, whether in their offices or on the stage receiving awards...the team that works together, celebrates success together, achieves great things together."
Please call 0844 871 7291 if you would like to know how we can make you feel happy again about online marketing and SEO.
So, to summarise, if you do still just want our SEO services, we can do that - link building, editing H1 tags, meta tags etc. But if you want a well-rounded online marketing plan with content and social media at the heart of your web presence, with big data insights, web design, conversion rate optimisation, web tools and longform content, we are here to help.
Enjoy what's left of your Monday!
51 Lever Street | The Hive | Core B - 4th Floor | Manchester | M1 1FN | 0844 871 7291 | Company No: 06540492 | VAT Number: 169316879 | Terms & Conditions