When you first bring your business online, one of your main priorities should be a clear focus on building brand awareness.
You could have the best website in the world and the leading one in your particular industry – but if you’re not hitting the right target customers and no one is aware of your online efforts, then your efforts are sorely being wasted.
With that in mind, here are 6 ways that your company can build your brand awareness online.
At the end of 2013, there were more than 1.23 billion Facebook users, and this is a statistic that will only have grown since then. What’s more, Twitter has 302 million monthly active users – so if you really want to get the word out about your business, you need to get involved with social media.
Ways to get your brand out there include promoting your social media accounts on business cards, letters and email signatures. It’s also beneficial to get involved with the trending hashtags on Twitter, which are a great way to encourage other social media users to follow your account. Just make sure what you post is actually relevant to the hashtag topic, as it could be off putting to potential users if your post looks like spam.
It’s also a good idea to get people to interact with the account, and to answer any of their queries too. If you are helpful and interact with customers, they’re mostly likely to recommend you to friends, follow your account, and talk about you on their accounts too.
2. Focus on SEO
In order to be ‘findable’ online, you’re going to need to rank on search engines. There are a variety of ways to do this, and one is by ensuring your website is filled with keywords that are ranking well.
By using Google Adwords, you can discover typical words that will help improve your ranking that are relevant to your sector. You should then include these in the content on your website. Getting your website to rank takes time and dedication, so make sure you’re committed to the cause if this is your ultimate aim.
3. Create content
Another way to incorporate effective SEO techniques is by making them a part of your content.
It’s always important to post relevant, helpful articles that you’ve written about your industry in order to encourage more traffic towards your website, as well as promoting yourself as a knowledgeable company that cares about their customers.
People are also more likely to follow your social media accounts if you share content that they will find interesting, so make the most of this easy way of gaining – and keeping – followers.
Slow loading times and hard to navigate web pages are big turn offs for customers online. It’s a fast paced world and everyone wants to get what they need as quickly as possible, so make sure you factor this in when working on your website.
It’s also important to make sure your website works effectively across all devices, whether this be smart phones, laptops or tablets. This enables visitors to have the ability to access your website from a variety of mediums, so it needs to be able to work effectively across them all.
5. Make use of Google Analytics
Google Analytics is incredibly beneficial to any company trying to grow their online presence, as they can offer an insight into how customers are behaving on your website.
If you insert the correct java code onto the web pages you want to monitor, you can track everything from visitor bounce rate, to the amount of visits, user device types, geographical locations and where customers leave the purchasing journey on your website.
This will help to highlight any problem areas in your online domain, and will also give you a clear insight into your customer behaviour.
6. Create press releases
Press releases are usually only about 200-400 words, and if you have something exciting happening to your company – ie, you hire a new partner, or perhaps your employees climb a mountain for charity – then shout about it from the roof tops!
Include a link back to your website in the press release and send them out via PR software. There are a range of packages available, and if people are posting about your company on their news website, your brand awareness will increase.
Are you interested in building up your online brand awareness?
The above points are all excellent ways to build your online presence, but most companies don’t have the time to implement the above strategies effectively with everything that they have.
That’s where we come in.
Here at Online Ventures Group, we can take your online brand awareness to the next level. We can run your social media, create an effective website, provide you with excellent content that will help you to trend on search engines and much more.
To find out what we can do for you, give us a call on 0844 871 7291 – alternatively, feel free to fill in our contact us form and we’ll be in touch shortly.