Brass Private Members Club at Hotel Gotham is an exclusive city-centre sanctuary in the heart of Manchester. Club Brass prides itself on its unique, luxurious environment, offering a modern and comfortable experience with exquisite service.
Ahead of the April 2015 opening, Online Ventures Group was tasked with building a loyal following for Club Brass, as well as recruiting members and encouraging corporate event enquiries.
Online Ventures Group firstly mapped out industry influencers and relevant audiences that would be at the top of the list for targeting. Connections were made with these valuable audiences via a series of touch-points.
Interactions and conversations were instigated on social media, with the Club Brass account being carefully managed by the social media team at Online Ventures Group. Engagement was created through the sharing of relevant articles and resources.
With the Hotel and Club boasting a wealth of offers, entertainment and events on a weekly basis, we ensured these were shared with audiences and promoted across relevant social media channels, with content tailored to the target audience. This ensured a well-informed, interested audience who were actively encouraged to visit Club Brass.
Online Ventures Group has helped to maintain and dramatically grow the Club’s online presence and membership uptake. In just a six month period we have converted over £165,000 in membership fee revenue alone.