Lease Car

Leasecar.co.uk is the UK’s leading car leasing sites and we offer a huge range of car leasing and contract hire options. Our simple and easy to use car leasing site will allow you to find the best contract hire offers available. From entry level hatchbacks right up to luxury saloons, we are the number one resource for anyone looking for a leased vehicle, lease finance and contract hire.

Car leasing is becoming even more popular, especially for individuals who are looking for personal contract hire agreements. So to service this need, LeaseCar.co.uk offer the most comprehensive car leasing directory on the web. Whatever your requirements, we will be able to find you the right vehicle, at the right price.

The Challenge

The brand required a new website as well as a comprehensive online marketing strategy.

We provided Lease Car with content marketing, social media management, content creation and ongoing website development.

As keywords for the car leasing industry are extremely competitive, it was important for us to implement a carefully coordinated paid advertising campaign. This has driven huge amounts of traffic to the Lease Car website, increasing revenue substantially.

What we did

As a part of our work with Lease Car, we created and managed the brand’s Twitter account. Through the sharing of relevant resources and interactions with target audiences, we have grown the account’s following to around 3,000.

Our content marketing strategies are designed to indirectly promote a brand and its services through the creation and release of resources which will be of genuine interest to the target audience.

To achieve this aim, we have created a number of data-led reports, showcasing everything from the benefits of car leasing to industry specific news and updates.

Lease Car has been an excellent opportunity for OVG to use creativity and fun to add personality to the car leasing brand. Daily ‘Meet the Team’ posts, engaging and exciting content, and daily interaction with car journalists and ‘petrol heads’ has ensured that Lease Car is the a go-to brand for all car industry-related news.

Promoting competitions via social media channels has driven traffic to the website as well as increasing brand awareness.

The Result

We utilised longform content on the website, and created new brand descriptions for all car makes and models on the website. This was done to maximise the impact of the content we created. We have also created guides and resources about car leasing, which has been done to provide the site with ‘evergreen’ content.

135.52%

increase in organic visits

140.66%

increase in unique visitors

66.31%

increase in pageviews

122.32%

increase in new visitors

135.52%

increase in page views

66.31%

increase in page views

140.66%

increase unique visitors

2.48

minute average session

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