The Light Leeds

The Light is a leisure and entertainment complex situated in Leeds City Centre. It contains bars, restaurants, a gym, a hotel and a cinema. By increasing footfall in the complex, business is driven to its resident businesses.

The Challenge

The Light required a comprehensive social media campaign to increase footfall and awareness.

What we did

Through a methodical approach to mapping influencers, then connecting with them through personal interactions and the sharing of relevant resources, we have installed The Light as a thought-leader within its sector.

The leisure complex has a wealth of offers, entertainment and events on a weekly basis, which are communicated and promoted via social media channels. This ensures customers are well-informed about services and encourages them to visit.

The Result

With close contact with the Light Leeds’ PR team, we have helped to maintain and grow the brand tenfold. We have seen growth in all aspects of The Light’s social media accounts, including follower count, influence and visibility.

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