The Light is a leisure and entertainment complex situated in Leeds City Centre. It contains bars, restaurants, a gym, a hotel and a cinema. By increasing footfall in the complex, business is driven to its resident businesses.
Through a methodical approach to mapping influencers, then connecting with them through personal interactions and the sharing of relevant resources, we have installed The Light as a thought-leader within its sector.
The leisure complex has a wealth of offers, entertainment and events on a weekly basis, which are communicated and promoted via social media channels. This ensures customers are well-informed about services and encourages them to visit.
With close contact with the Light Leeds’ PR team, we have helped to maintain and grow the brand tenfold. We have seen growth in all aspects of The Light’s social media accounts, including follower count, influence and visibility.