6 Essential Content Marketing Rules Content marketing is at the forefront of the digital universe, helping you build effective customer relationships and raising brand awareness for your business. By creating content that matters, you are drawing traffic to your website and social media profiles and increasing your position on search engine results pages. To help […]
Here at OVG we’re always looking to grow, so when the chance comes along to add new talent to the team we simply can’t resist! This past month we have added not one, but TWO new staff members to our content and web development departments, so check out how they got on… Tom Fisher – […]
A website for your business – whether it’s a small, home-based or startup business – is a necessity for enabling potential customers to find you through search, and gain a deeper insight into your brand’s potential.
As a company, it’s your responsibility to know your audience before you try sell your product – but does everyone who works for you know who your business is geared towards? Do they know the lifeline of customers that are keeping your company afloat? And their peers that could be future income for you and […]
Content marketing has become such a large part of the online marketing experience that it’s hard to imagine a world without it. But it’s not only a staple of the internet; content marketing has a place offline too. We’re going to take a look back at the history of content marketing; from it’s pamphlet origins […]
You need to keep customers on your page for as long as possible – fact. Why is this? It’s simple. Google uses the amount of time people spend on your page to rank whether your website is relevant when it comes to their search engine results – so it’s important to keep bounce rates low.
It’s not always easy creating a killer content marketing campaign. Most of the time, it requires months of trial and error. You’ll write one great blog, maybe two, and then you’ll wonder why your site traffic dipped all of a sudden. Or maybe your infographics share well on social media, but your blogs fall by […]
It’s Wednesday. Not just in the physical sense that it separates Tuesday from Thursday, but in the emotional sense of Wednesday. A bleak wintery, frosty landscape of a Wednesday. So instead of a well-constructed, intelligent pinacle of literature about the necessities, foresight and engineering of content, I’ve brought to you some pretty infographics from the […]