So you’ve come up with a really great idea for a blog, you know exactly which angle your blog will be written from and you’ve started to do your research. But the one thing you’re missing is a catchy title that will get your readers thinking. It’s one thing being able to write substantial content, […]
Recently we’ve seen some great examples of content marketing that go beyond promoting a product and actively change the way we behave. With the internet and social media bringing us ever closer together, content marketing is becoming more and more important to brands who want to increase their profile and attract their own niche audiences. […]
One of the main reasons for setting up a business is to provide solutions to customer’s problems. Chocolate companies solve the problem of mid-afternoon munchies, energy companies solve the need for electricity to power our many multitudes of gadgets, fashion companies solve our need to look good. Sometimes, though, companies solve problems we didn’t even […]
This week on my walk to the office, something caught my eye. It was a giant yellow digital billboard emblazoned with the words, ‘To Lauren, I’m sorry but I’m leaving you. Here’s why: leavinglauren.co.uk. Adam’. I expect that if you live in Manchester, you too have seen one of these billboards by now, or […]
6 Essential Content Marketing Rules Content marketing is at the forefront of the digital universe, helping you build effective customer relationships and raising brand awareness for your business. By creating content that matters, you are drawing traffic to your website and social media profiles and increasing your position on search engine results pages. To help […]
Back in March, Instagram announced that it would be changing the way it presents its viewers feeds. Instead of placing posts in chronological order, Instagram have been developing an algorithm to optimize the order.
Emojis have become a normal part of life. They’re everywhere now, but once emojis were just a crazy idea that may never come to fruition had it not been for a bit of determination and belief. When Shigetaka Kurita thought up the emoji, it was a simplistic 12×12 pixel image in a single colour. Even […]
This week Lemonade has been almost all we can talk about. Even if you didn’t know anything about it, I can guarantee that you have noticed the word lemonade all over the internet. Just in case you still haven’t made the connection (where have you been!?) the lemonade I am referring to is, of course, […]
Ten years ago, if you’d have asked if I thought web based applications would become a constant in the world, my response would be a shockingly cold ‘No’. Luckily, my stance (and the technology behind web applications) has changed drastically over those ten years, allowing for vast improvements in speed, security and perhaps most importantly, […]
Want to start writing emails that are opened, read and clicked? Well pay close attention to what I’m about to tell you… Ideas are easy. That’s not me trying to brag or anything, it’s just a fact that given the time most of us could come up with something pretty cool. No, the real issue […]
Think you know about digital marketing trends? Think again. Here’s what you should be considering in 2016. Digital marketing can be as bold or unpredictable as you make it. It’s an impulsive, obscure and downright volatile business which rests largely on the laurels of human emotion. If it’s sad, funny or bizarre enough people will […]
When it comes to buying SEO for your company, it’s important to ask the relevant questions. After all, as online marketing continuously expands, there are now hundreds of digital marketing companies all claiming they can give your business the boost it needs to succeed. But what exactly are the questions you need to ask before signing on […]
We have recently undergone a bit of a revamp, and with that, we are pleased to announce the launch of our brand new website!
Travel Agents and Social Media Travel operators big and small are making use of social media, and it’s no coincidence that everyone’s getting involved.
When you first bring your business online, one of your main priorities should be a clear focus on building brand awareness.
Analytics is one of the most important parts of your online marketing campaign. It allows you to monitor your website, any apps you have, and also how your ads are performing.
As a company, it’s your responsibility to know your audience before you try sell your product – but does everyone who works for you know who your business is geared towards? Do they know the lifeline of customers that are keeping your company afloat? And their peers that could be future income for you and […]
Content marketing has become such a large part of the online marketing experience that it’s hard to imagine a world without it. But it’s not only a staple of the internet; content marketing has a place offline too. We’re going to take a look back at the history of content marketing; from it’s pamphlet origins […]
You need to keep customers on your page for as long as possible – fact. Why is this? It’s simple. Google uses the amount of time people spend on your page to rank whether your website is relevant when it comes to their search engine results – so it’s important to keep bounce rates low.