Digital marketing is evolving faster than you can blink, and with a new year ahead of us, it’s only natural that we’ll start to see even more changes in the digital tide. But when it comes to the biggest digital marketing trends, what exactly can we expect from 2017 and how will these trends help […]
So, I’m going to guess that you’re either creating a digital marketing strategy or rethinking the one you’ve already got. Good! In an age where online customer activity is growing rapidly, a good digital marketing strategy is essential. In the UK alone, online sales amounted to over £60 billion, growing 14.9% from 2015 to 2016. […]
It’s a brand new year and what better way to start 2017 than by welcoming a new member to the OVG team. Lewis Hayter joined us last October as Junior Developer so we’ve decided to take a look back at the last few months to see how he’s settled into his role so far. Like with […]
Over the last few years, there’s been a gradual shift in the way we talk about marketing. In 2016 we regard ourselves as a digital marketing agency but just a couple of years ago we might have been an online marketing agency or an internet marketing agency. ‘Digital’ Overtakes ‘Online’ and ‘Internet’ Marketing Google trends […]
Back in 2011, Snapchat was just an idea thought up by Stanford University students, Evan Spiegel and Robert Murphy. Fast forward to today, and it has millions of active users, an abundance of fun features and a chance to connect with your favourite celebrities.
It’s no secret that video marketing is becoming more prevalent, and with social platforms like YouTube and Facebook continuing to be firm favourites, it’s little wonder why visual content is turning into a digital marketer’s go-to for effective advertising. But why is video marketing so vital in today’s business world?
There comes a time in every marketer’s life when they must decide whether to stick with the status quo and go through the motions, doing what’s expected from their industry… Or they can take a chance dare. Dare to be different, dare to mix things up and dare to push limits.
The 2016 presidential election has been a global phenomenon, a spectacle on a scale that has never been seen before. From talk of Game of Thrones-esque walls being built across the border to tear countries apart, to supposed death threats aimed at other candidates, the world has been left in awe of the events erupting […]
6 Essential Content Marketing Rules Content marketing is at the forefront of the digital universe, helping you build effective customer relationships and raising brand awareness for your business. By creating content that matters, you are drawing traffic to your website and social media profiles and increasing your position on search engine results pages. To help […]
The sporting calendar is packed full with events and festivities all throughout the year, but every once in awhile we’re treated to something truly special… The Olympics!
At OVG we regularly like to add new members to our team. That’s why on the 14th June 2016 we said hello to our new SEM Specialist, Mark Dalton. Here’s what he had to say about joining the OVG team and what he got up to in his first week.
At OVG it’s no secret that we love a good event. They’re a great chance to get dressed up, enjoy a beverage or two and mingle with other businesses in this wonderful city we call Manchester.
On April 18th, we welcomed our latest Junior Search Executive, Tom Dutson. Below he talks about his first week with us and what he has learnt so far. If you were wondering how we came up with the title of this post, take a look below…
It’s fairly safe to assume that The Walt Disney Company has taken over pretty much everyone’s childhood. You can’t turn a corner without seeing a poster of Frozen and we’ve all owned a pair of Minnie Mouse ears in our time, right?
Benefit your 2016 digital marketing strategy with these 4 easy steps…
As it’s National Apprenticeship Week, we thought it was the perfect time to introduce our brand new apprentice, Joe Dolman, who has joined the OVG team as Media Videographer. Find out how his first week went and what he got up to.
Think you know about digital marketing trends? Think again. Here’s what you should be considering in 2016. Digital marketing can be as bold or unpredictable as you make it. It’s an impulsive, obscure and downright volatile business which rests largely on the laurels of human emotion. If it’s sad, funny or bizarre enough people will […]
Want to make millions from social media campaigns? We’ve got your back. The last couple of years have seen an amazing increase in the strategy & creativity of social media campaigns, which has produced record breaking funds being raised for charities, people taking ownership of a brand’s identity & content sharing like never before. To […]
We have recently undergone a bit of a revamp, and with that, we are pleased to announce the launch of our brand new website!
Analytics is one of the most important parts of your online marketing campaign. It allows you to monitor your website, any apps you have, and also how your ads are performing.
Content marketing has become such a large part of the online marketing experience that it’s hard to imagine a world without it. But it’s not only a staple of the internet; content marketing has a place offline too. We’re going to take a look back at the history of content marketing; from it’s pamphlet origins […]