The Light Leeds

The Light Leeds, Entertainment Complex

As a company, we have seen significant growth across our social media channels, increased engagement and improved web statistics. We have also gained a deeper understanding of social media in general and how it impacts our business. This allows us to make more informed and relevant decisions.

We started to work with Online Ventures Group in January 2014 after they were successful in winning the pitch for managing the social media and SEO for The Light.

Online Ventures Group has a fantastic response rate and time management is key in how they successfully manage the contract. One of the team is always available to answer any queries or requests that we may have. We are in touch most days of the week. Due to the nature of the work that Online Ventures Group manages, there is a constant need to keep up to date on what is happening.

From our personal experience we find their transparency unique. We can always see what they’re working on through their ingenious system: ‘The Hive’. It allows us to see day by day, hour by hour, which aspects of our account have been worked on has been worked. Another unique thing would have to be the team’s infectious enthusiasm and passion for what they do. We have found the advice and experience of the Online Ventures Group team to be invaluable.

The highlight our campaign so far was when Online Ventures Group connected us with a Google photographer who created an internal ‘Street View’ of the scheme. Once this work was completed they created a ‘Virtual Easter Egg Hunt’, which was run over the Easter holidays. This has had a fantastic response rate and set us apart from all other shopping centres as it is a unique product that nobody else in the industry offers. It is something we are looking forward to continuing to build on and develop throughout the year. Due to the advanced knowledge that the team have about everything social, it took us a couple of months to get used to our monthly reports. They offer so much detail and information that initially it was slightly overwhelming. We are now used to them and find they are an extremely useful tool and offer a good source of reference information.

We are also looking forward to beginning to engage with and develop our relationship with the large student population that exists in Leeds as this will help to support our event activity. We also really look forward to more brainstorming sessions when we can learn more from Online Ventures Group’s expertise and ideas for the future.

Online Ventures Group’s dedication and expertise knows no bounds. As a scheme, we’re really impressed with everything they have delivered so far. The fact that we are seeing the benefits of this in such a short space of time is testament to the hard work they have put in.

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