If you imagine that the internet is a city and all the websites are like buildings with roads linking them together, then SEO is the map that helps big search engines find your location.
SEO encompasses keywords that tell search engines what your page is focussed on, link building that give search engines more routes to find your site and maximising traffic by sharing your site. The easier it is for a search engine to find your site through these methods, the higher up their rankings you will come.
Search engines use over 200 ranking factors to determine how highly a page should rank. As the algorithm of these ranking factors is continually changing, SEO is not a definitive science. However, our expert team have worked through 16 years of updates and have an understanding of their art that quite frankly boggles the rest of us.
Choosing the right keywords is essential for increasing your visibility on search engines. We keep in mind a number of factors when it comes to choosing the right search terms for your company:
The SEO marketing services we offer are a combination of each department’s skills and specialities. As a team we work together to give you the best results possible for your business.
The main purpose of SEO is to get you noticed and make your page more popular with potential customers. While keyword research will determine what your site should rank for in the search engine results pages , it is your content that will ultimately provide results and drive people to stay on your site and return again later.
A major factor in ranking highly in search engines is down to how many third party websites link to yours. These ‘links’ (known as backlinks) are classed as votes towards your website, however not all votes are cast equally. Some websites have more authority or relevance than other sites and so when they link to your website their vote carries greater weight.
At OVG we create ways of getting websites to naturally link to you. This is often through content marketing methods, through out reaching to bloggers or using social media. Search engines want to see that your website has been ‘voted for’ because you’re great, not because it’s been manipulated. Our SEO agency helps your business be great online.
SEO can be tricky to navigate. Let us provide you with a map.
With a primary focus on content that is featured on the site, on-page SEO does exactly what it says on the tin. This aspect is concerned with how well the site is optimised for relevant keywords and whether or not users have a good experience when visiting the site.
Structural SEO refers to which pages on the site need to be prioritised, as well as how the navigation works and the URL structure.
Technical SEO focuses on correctly coding the site and how search engines can crawl through it to index your content. Things like site maps and page speed are also necessary points of concern when it comes to Technical SEO.
Our talented in-house team will be responsible for targeting keywords related to your industry and this will be done through extensive analysis. We will create a keyword map to understand how your web pages optimise which will indicate whether or not any new pages need to be created.
The type of keywords we will look to explore include head, longtail, top of the funnel and purchase intent.
This side of SEO is concerned with inbound links that come from other websites. We look at potential sharing and linking triggers that will result in coverage.
Link Building has a proven track record of increasing website rankings and is extremely popular with search engines. However, you must have a carefully constructed strategy in place and that’s where we come in!
We will research competitors and the websites that link to them to help us find potential links for your website. We will also provide excellent content that bloggers in your industry will post on their website, creating a link back to your site.
As well as engaging and insightful written content, we will also create infographics which are a great way to raise brand awareness. Our in-house team of graphic designers will be responsible for making high quality branded infographics that people will want to read and share.
As well as link building, we also carry out link earning which helps us to build relationships with industry influencers before we outreach to them. This process is a great way of increasing your chances of receiving a high quality backlink.
Finally, local business citations – e.g. your business name and address listed on Yell – is an online reference which will improve your local search appearance. With all of the above implemented into your strategy, link building is able to locate your website and place it on a platform that is going to attract online attention.
Local SEO is rather different from your usual SEO strategy and is paramount if you want your brand to attract an audience that is geographically within your reach. The three things you will need to pay close attention to are:
Google Places – Checking places listings, ensuring they are up to date and optimised.
Citation Building – Submitting office locations to various local data directories.
Location Page – Making sure there is a location page on the website.
Multilingual SEO refers to optimised website content that is available in a variety of languages. It is tailored to specific geographical locations so that Google can easily pick up on the relevant information.
Link building is still an important factor but instead we will discuss with you what foreign markets you wish to reach out to, to ensure that search engines have the ability to understand your website the way you want it to be.