Why are gossip magazines so popular?

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gossip magazinesHave you ever wondered how gossip magazines become popular? Especially in todays climate where everyone is supposed to be cutting down on luxuries such as buying that new top you see in a shop window or the newest make-up or a magazine that you don’t really need to read.

Lots of people buy magazine’s (especially gossip magazine’s) every week to catch up on the latest celebrity gossip and true life stories. People think that they need to know these stories because, let’s face it, we’re all incredibly nosey and love to know what’s going on in other people’s lives.

These magazines fly off the shelves in supermarkets and shops because everyone feels that if they don’t know the latest gossip and news they’ll fall behind in conversations about what Kim Kardashian was wearing to a party or what celebrity couple has had an argument.

This information you’re gaining from gossip magazines really doesn’t matter, does it? Knowing these kinds of stories aren’t going to change your life or effect you in anyway; unless, of course, you work at a gossip magazine.

But, because there are lots of people talking about celebrity gossip they’ve read in a magazine, it’s passing the word around and then more and more people feel like they have to buy them. Some of the UK’s most popular gossip magazines are Hello, OK, Heat, Star, Now and Reveal. As well as this more and more people are starting to read magazines on the Internet so that they don’t have to buy them but they’re still obtaining the latest weekly gossip so the gossip platforms are essentially a hub for the gossip mongers.

Magazines are highly popular in the UK because of network science. When you hear a piece of gossip from someone which they read in a magazine, you’ll become interested in it, look it up online or buy the magazine then talk to someone else about it who will continue the chain. Network science is everywhere, even if you haven’t noticed it and gossip is one of the biggest drivers of network science.

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