It’s Wednesday. Not just in the physical sense that it separates Tuesday from Thursday, but in the emotional sense of Wednesday. A bleak wintery, frosty landscape of a Wednesday. So instead of a well-constructed, intelligent pinacle of literature about the necessities, foresight and engineering of content, I’ve brought to you some pretty infographics from the far corners of the web, eloquently explaining what I would have done, had it not been a Wednesday.
This cycle of content perfectly illustrates that much like making friends, content marketing isn’t simply about shouting about your own personal interests. Embark on two-way conversation, engage with those around you and expand your social circle based on similar interests and ideals.
The Anatomy of Content Marketing highlights the ever evolving relationship between content and social; a top 3 reason for people following brands on Social Media is due to good content. And, it’s not too surprising that 70% of consumers prefer getting to know a company through articles rather than adverts.
Here, we see a creative representation of the beginning of life and content itself. Your content marketing strategy might only be loosely linked to the Lego magazines published in 1987, but it really can’t be any surprise that we as humans, just love a good read, be it on the inside of a cave or sent straight to our inbox.
And now that we’re finally getting to grips with why content is essential, the top tips above offer inspiration to start writing something equally witty and charming. Trawling across your social profiles is a great way to crowd-source story ideas, and if it’s good enough for the serious journo’s, then it’s more than perfect for a struggling blogger wrestling for a glimmer of creative prose.
And last, but by no stretch of the imagination, least. 27 million pieces of content are shared on line each and every single day.