When it comes to buying SEO for your company, it’s important to ask the relevant questions. After all, as online marketing continuously expands, there are now hundreds of digital marketing companies all claiming they can give your business the boost it needs to succeed. But what exactly are the questions you need to ask before signing on […]
In the ever-evolving world of digital, it goes without saying that things can change in the blink of an eye. We can’t turn our heads without companies like Apple pulling something new from up their sleeves, and software is becoming faster and more reliable than ever. But, when it comes to websites, can the same […]
Travel Agents and Social Media Travel operators big and small are making use of social media, and it’s no coincidence that everyone’s getting involved.
When you first bring your business online, one of your main priorities should be a clear focus on building brand awareness.
It was reported in the first quarter of 2015 that there were over 302 million people using Twitter alone. So with this figure in mind, when we think about all the other social platforms out there with millions upon millions of followers, it perhaps an indisputable truth that a company wanting to grow its business […]
Analytics is one of the most important parts of your online marketing campaign. It allows you to monitor your website, any apps you have, and also how your ads are performing.
As a company, it’s your responsibility to know your audience before you try sell your product – but does everyone who works for you know who your business is geared towards? Do they know the lifeline of customers that are keeping your company afloat? And their peers that could be future income for you and […]
To have a strong content marketing campaign, you’re going to need an effective blog. And there are so many people out there already doing this – but there’s just one problem. A lot of them aren’t doing it properly.
Content marketing has become such a large part of the online marketing experience that it’s hard to imagine a world without it. But it’s not only a staple of the internet; content marketing has a place offline too. We’re going to take a look back at the history of content marketing; from it’s pamphlet origins […]
You need to keep customers on your page for as long as possible – fact. Why is this? It’s simple. Google uses the amount of time people spend on your page to rank whether your website is relevant when it comes to their search engine results – so it’s important to keep bounce rates low.
It’s not always easy creating a killer content marketing campaign. Most of the time, it requires months of trial and error. You’ll write one great blog, maybe two, and then you’ll wonder why your site traffic dipped all of a sudden. Or maybe your infographics share well on social media, but your blogs fall by […]
When it comes to converting your website visitors into actual customers, there are a few measures you can use to help improve your chances of success. Providing an a tempting call-to-action, ensuring your content is search engine friendly, and incorporating engaging content and customer referrals can all help convince leads to invest.
In a mobile mad world, the increase in web usage over the last few years is a statement as to just how influential our little devices are becoming. The ever-popular pay monthly plans have played a big role in this surge; including a fixed amount of data to use, it has given people the freedom […]
Have you ever wondered how gossip magazines become popular? Especially in todays climate where everyone is supposed to be cutting down on luxuries such as buying that new top you see in a shop window or the newest make-up or a magazine that you don’t really need to read.
We have those things in life we prefer over everything. You have those people who wouldn’t use any other phone other than an iPhone and those that believe that Android is the best thing ever. There are those that would only ever buy jeans from Gap. Quite rightly, some would call this brand love – […]
If you’ve been watching TV, reading Twitter or viewing the latest videos on YouTube, it’s hard not to be bombarded with advertising about tablets this Christmas. Which one deserves to be bought though? On paper, there appears to be little to chose from. It all seems to depend on what mobile operating system you prefer […]
Social Media is one of the fastest growing industries in the world, but don’t be alarmed, this is definitely a good thing for people in the business world! Social Media is great for businesses who want to reach out to possible new clients and gain more business. There are nearly 1 billion people in the […]
It’s Wednesday. Not just in the physical sense that it separates Tuesday from Thursday, but in the emotional sense of Wednesday. A bleak wintery, frosty landscape of a Wednesday. So instead of a well-constructed, intelligent pinacle of literature about the necessities, foresight and engineering of content, I’ve brought to you some pretty infographics from the […]