Desser is a wicker and rattan furniture company, which sells conservatory and garden furniture from its Manchester showroom, as well as through numerous stockists and affiliates.

The Challenge

Desser required a new, more modern website to showcase its high quality ranges of rattan furniture. The previous website, which was built over five years ago, was starting to show its age and no longer served the purpose required. It was also difficult for Desser themselves to manage without a developer on hand.

The framework used for the old site was the Drupal, a CMS system that was never really designed to showcase products. This, in turn, was limiting what Desser could achieve without the use of a modern website.

What we did

Online Ventures Group designed and developed a completely bespoke framework utilising PHP, MySQL and jQuery. A complete backend framework was also created to exact specifications provided by the Desser directors.

The new product range pages utilised the fantastic high resolution photography that Desser provided us. Every product on the site can be viewed in extremely high quality from multiple angles. We also created a function to switch fabrics on the collection on the request of the user.

The bespoke stockists finder page was built utilising the Google Maps API. Users can input their postcode, select a radius and the system will return all of the Desser stockists that meet the desired criteria.

The site also ensures that the viewing experience is engaging and interactive no matter what device it is being viewed on. This is due to the bespoke responsive framework built into the new system.

The Result

Desser were extremely happy with the outcome of the project and the work that OVG had done. Below is a comment from the companies CEO.

“Online Ventures Group’s response time is very good and efficient on all matters. We receive weekly updates and sometimes more! They are unique in online content and social skills. We feel that we have had access to experienced professionals when working with Online Ventures Group.

“Reports are all very good and detailed. We look forward to Online Ventures Group helping to grow our business, our brand and promote our products into the modern world!”

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