It’s not always easy creating a killer content marketing campaign. Most of the time, it requires months of trial and error. You’ll write one great blog, maybe two, and then you’ll wonder why your site traffic dipped all of a sudden. Or maybe your infographics share well on social media, but your blogs fall by […]

About Rachel Murray

Here at OVG we’ve written a lot about content, from the advantages of content marketing vs. native advertising to how to organise your content around a successful marketing campaign, our blogs aim to let you know about what’s going on in the digital world of advertising. If something’s trending, we want to let you know […]

About Hurst

You’ve probably noticed that we’ve been talking about longform content quite a lot recently. In fact, we’ve been using the medium of longform content to talk about longform content. We’re huge longform enthusiasts as we believe that it’s the sort of writing we need in content marketing now – and will continue to need for […]

About Online Ventures Group

How many times have you clicked on a blog with a compelling title and then been greeted with an uninviting wall of text? I have experienced this countless times. On each instance I have closed the window with my interest in the blog closing just as quickly. Even if the content of your blog is […]

About Mark Enright

Knowing how to create a good blog post title is a fine art. It’s one that, I must admit, I saw as my weakness for a very long time. Being able to piece together a stunning, attention-grabbing, read-me-or-you’ll-regret-it title is just as difficult as writing the post itself, if not harder. Any writer worth their […]

About Online Ventures Group

What’s the mark of a successful website? Being found by the right people, and having those people complete an action on your site – or, more specifically, convert. At the end of the day, it’s all about your return on investment. Website conversions are what drive sales for online businesses, whether you’re a B2C or […]

About Online Ventures Group

If you’re a keen content writer and you aren’t using content writing tools, you could be at a huge disadvantage. Tools allow you to create quality content and, as we all know, if your content doesn’t stand out, it will be lost and no one will find it. Even high quality content can end up […]

About Online Ventures Group

You may have already heard about Online Ventures Group’s Data::Manchester report earlier in the week. (If not, check it out right now!) Now, though, we’ve gone one step further. We’ve created not one but two more insights reports. And, we’ve narrowed the scope to just include law firms, since we know how important the legal […]

About Online Ventures Group

So, I’m one of OVG’s latest recruits. I live in the content department, I’m a cat lady and I’m a converted lover of network science. Two weeks ago, I didn’t even know what network science was. I was a network science virgin, shall we say. Now, I’m a network science nerd, a lover of all […]

About Online Ventures Group

If your intention for your website is to receive no revenue, sales or visits, then feel free to click onto something else. If not… It’s a well established fact that content is vital when embarking on an optimisation and/or marketing strategy. It really is. But, a less debated concern is what type of content is […]

About Online Ventures Group