Analytics is one of the most important parts of your online marketing campaign. It allows you to monitor your website, any apps you have, and also how your ads are performing.
As a company, it’s your responsibility to know your audience before you try sell your product – but does everyone who works for you know who your business is geared towards? Do they know the lifeline of customers that are keeping your company afloat? And their peers that could be future income for you and […]
It’s not always easy creating a killer content marketing campaign. Most of the time, it requires months of trial and error. You’ll write one great blog, maybe two, and then you’ll wonder why your site traffic dipped all of a sudden. Or maybe your infographics share well on social media, but your blogs fall by […]
Search Engine Optimisation (SEO) has endured some pretty bad PR recently. And the content marketing sector is partially to blame. We’ve all been guilty of propagating ‘content is king’ – as if other marketing techniques, like PR, social media, and (most importantly) SEO, are second-class citizens in the marketing monopoly. The problem with the ‘content […]
The age of Generation-Y marketing is slowly rolling to an end. But who’s coming next? Well, that would be the tech savvy, independent and socially aware Generation-Z.
Twas the night before Christmas, when all through the house, only one creature was stirring, and he wasn’t a mouse. The children were wrapped up and snug in their beds, whilst dad frantically hit the computer with his head. He’d added to basket not two weeks prior, yet the postman hadn’t turned up with the […]
Social media is incredibly popular with customers; more specifically it’s popular with your customers, making a social media presence especially important for businesses. According to fastcompany.com, only 7% of marketing companies do not use social media as part of their campaigns, so with that statistic in mind it’s hard to argue just how important social […]
Marketing is an amazing world which is both varied and interesting. There’s just so many different types it can be tough to stay on track. One of my favorite types of advertising that isn’t utilised anywhere near as much as it used to be would be ARG’s.
I don’t mean success in the sense where you start from scratch (or from the bottom as Drake would suggest) and set up your own daily newspaper. Before developing it into a successful broadsheet with a projected daily circulation of 1,865,315, amassing 1,150 departmental staff in an office on Manhattan’s Eighth Avenue along the way. […]
There used to be a time when the only way you could judge the success of a certain marketing campaign was either through conversions (sales), or through focus groups where agencies would ask the opinion of those who had witnessed the advertisement. This of course, was before the digital age and while those two parameters […]
Brand publishing is the buzzword of the year for many marketers, especially those who are also in the midst of embracing native advertising for all it’s worth. Many content marketing experts are now looking to brand publishing as the new way forward for content marketing, as it provides a whole raft of benefits that would […]
There’s no doubt that the digital industry is definitely booming. We’ve seen incredible growth in the last decade alone, and anyone working within this sector will be able to tell you how far digital marketing has come – they may have even found that their own role has evolved thanks to the recent changes in […]
Native advertising is a form of sponsored advertising, and it works in much the same way that newspaper advertorials have done for many years. Native adverts are designed and dressed up to look like the editorial content that surrounds them and can come in many different forms, and while native advertising is only really coming […]
OVG have released a new report on how the most prominent London Construction businesses utilise social media as part of their wider digital marketing strategy. We’ve chosen this topic because the London construction sector is booming; there is now an unprecedented amount of money being poured into our capital’s infrastructure and building projects. As a […]
Change is inevitable, and whether it’s for better or worse, there’s not much a mere mortal like you or me can do about it. People are very vocal about change, just by seeing the reaction to online streaming provider Netflix changing their logo, or by observing the outcry when Facebook decide to tweak their […]
We are currently living through an online marketing revolution, and the tables have well and truly been turned. The panda has left the building and Google has stuck a knife into traditional SEO concepts. Through algorithm improvements, the onus has now shifted from your traditional optimisation practices and content marketing is now the new star […]
Between 29-19 BCE, the Roman poet Virgil wrote the first Latin epic poem of his generation. The Aeneid, as it would later be named, was a 1,896-line poem which detailed the triumphant return of Aeneas; the epic hero who escaped from Troy and travelled across the Aegean, facing numerous perils, and eventually settling in Italy. […]
Content marketing is one of the most popular and effective ways to reach your intended market. It doesn’t matter if your content is within a blog, or is something else, if you fail to engage with the correct audience, a piece of work isn’t going to do well.
The internet is a very crowded place, so when it comes to creating content – and more specifically headlines – what steps should you take in order to make sure that people click on, read and then share your work? Not only this, but what can you do so that you’re content is easily findable […]
When websites like Youtube receive over a billion views per month, it may be rather unsurprising that videos are becoming an increasingly powerful marketing tool used by online companies. It’s not simply the case that videos are easier to make or that they require less time and effort. There’s a fascinating psychology associated with visual […]
When creating a web page, one of the key things to do is have good quality content. It used to be that this would only be text based, but this has quickly changed. Infographics are a great way to convey visual data to your target audience without having a large wall of text that isn’t […]
It was once said that startup companies live and die by their ability to drive customer acquisition growth. There are many ways to generate more interest in your brand; some being more effective than others. In this blog, we’ve ransacked the web to find you the most useful tips and tricks to increase your customer […]
In the dizzying heights of content marketing, where online users are subjected to enough daily information to fill 764 newspapers, it’s easy to suffer from information overload. However, it’s not just readers who are struggling to process all of this data. A recent study by eConsultancy demonstrated that 91% of digital companies are producing more […]
Here at Online Ventures Group, longform content is our new favourite toy, and it’s one that’s producing amazing results not only for ourselves but also for our clients. We’re constantly altering our strategies, because we aim to never be seen as a one-trick pony. We’re championing ultra-longform content for all of our clients and it’s […]
Marketeers take note: it’s time to take your head out of the clouds and look towards a new type of cloud. The digital landscape is always on the move and now has taken a rather seismic shift; enter cloud computing. It’s the next big development in online storage and looks to be the future for […]
I know what you’re thinking. Here it is, another anonymous figure lecturing to us about why content marketing is the latest trend. It’s annoying and (most of the time) deeply repetitive. That’s why I want to look at content marketing without the content.
Content is one of the most important things a business can produce. You could have developed one of the most amazing products in the world, but with no content to explain what it is and who you are, it’s more likely than not that your existence and product will be ignored. There are different ways […]
At Online Ventures we know that content marketing is now key – we have blogged very recently about this, including our posts on content strategy and format within content marketing. Producing engaging content cannot happen without both a strategy and a clear idea of content format – but how do you make sure everything is […]