When you first bring your business online, one of your main priorities should be a clear focus on building brand awareness.
Analytics is one of the most important parts of your online marketing campaign. It allows you to monitor your website, any apps you have, and also how your ads are performing.
It’s not always easy creating a killer content marketing campaign. Most of the time, it requires months of trial and error. You’ll write one great blog, maybe two, and then you’ll wonder why your site traffic dipped all of a sudden. Or maybe your infographics share well on social media, but your blogs fall by […]
The internet is a very crowded place, so when it comes to creating content – and more specifically headlines – what steps should you take in order to make sure that people click on, read and then share your work? Not only this, but what can you do so that you’re content is easily findable […]
Content is crucial to online marketing. With over 80% of people using search engines to browse the internet, it has become mandatory for websites to use online marketing and to incorporate blogs into their website to ensure a high rank within search engines when keywords are searched for. However, the sad truth is that you […]
In the spirit of starting fresh in the New Year, Online Ventures Group has dusted off the cobwebs, refreshed ourselves with a wonderful Christmas break and has released a brand new whitepaper that looks into the future.
There has been a revolution recently in online marketing and Google has been the driving force, with their numerous algorithm updates: Panda; Penguin and Top Heavy. Ironically, in an attempt to improve the quality of search results, Google have accelerated the importance of building an online brand and somewhat lessened the need to be found […]
As I sat mindlessly watching television on Sunday evening, the most wonderful advert appeared on my screen bringing me almost to tears. The advert I speak of is the new Google Chrome ad featuring The Cambridge Satchel Company. It summed up within a minute exactly how online marketing and viral tactics can make the most […]
There are many tried and tested successful marketing techniques to gain brand awareness but what is it that makes a campaign go viral? Firstly, you have to understand what viral is. To get straight to the point and to eradicate the negative connotations that come along with the not so sexy word that is viral, […]
If your intention for your website is to receive no revenue, sales or visits, then feel free to click onto something else. If not… It’s a well established fact that content is vital when embarking on an optimisation and/or marketing strategy. It really is. But, a less debated concern is what type of content is […]