Search Engine Optimisation (SEO) has endured some pretty bad PR recently. And the content marketing sector is partially to blame. We’ve all been guilty of propagating ‘content is king’ – as if other marketing techniques, like PR, social media, and (most importantly) SEO, are second-class citizens in the marketing monopoly. The problem with the ‘content […]
The age of Generation-Y marketing is slowly rolling to an end. But who’s coming next? Well, that would be the tech savvy, independent and socially aware Generation-Z.
Brand publishing is the buzzword of the year for many marketers, especially those who are also in the midst of embracing native advertising for all it’s worth. Many content marketing experts are now looking to brand publishing as the new way forward for content marketing, as it provides a whole raft of benefits that would […]
As we have discussed in previous OVG blogs, native advertising is becoming prominent on the online marketing landscape, but in case you’ve not cast your eye over those previous entries, what is it exactly? Native advertising could be described as ads that are seamlessly integrated into a user’s feed or screen, and are nearly indistinguishable […]
There’s no doubt that the digital industry is definitely booming. We’ve seen incredible growth in the last decade alone, and anyone working within this sector will be able to tell you how far digital marketing has come – they may have even found that their own role has evolved thanks to the recent changes in […]
Online Ventures Group is searching for an experienced Social Media Executive to join our growing Social Team.
OVG have released a new report on how the most prominent London Construction businesses utilise social media as part of their wider digital marketing strategy. We’ve chosen this topic because the London construction sector is booming; there is now an unprecedented amount of money being poured into our capital’s infrastructure and building projects. As a […]
Between 29-19 BCE, the Roman poet Virgil wrote the first Latin epic poem of his generation. The Aeneid, as it would later be named, was a 1,896-line poem which detailed the triumphant return of Aeneas; the epic hero who escaped from Troy and travelled across the Aegean, facing numerous perils, and eventually settling in Italy. […]
Dealing with duplicate content is one of the most irksome aspects of being a writer, and in terms of being an online writer, you also have to deal with the ramifications of copied content. Whether it’s been done in a scheming ‘black hat’ way, or whoever’s responsible for the copying did it completely innocently, duplicate […]
The internet is a very crowded place, so when it comes to creating content – and more specifically headlines – what steps should you take in order to make sure that people click on, read and then share your work? Not only this, but what can you do so that you’re content is easily findable […]
Your content might be magnificent, it might be sculpted by the most talented wordsmiths around, it may inform, delight, entertain and it may add a tremendous amount of value to your brand, products and company. Great. All this is well and good, and you might be delighted with your efforts, but are people actually seeing […]
It was once said that startup companies live and die by their ability to drive customer acquisition growth. There are many ways to generate more interest in your brand; some being more effective than others. In this blog, we’ve ransacked the web to find you the most useful tips and tricks to increase your customer […]
In the dizzying heights of content marketing, where online users are subjected to enough daily information to fill 764 newspapers, it’s easy to suffer from information overload. However, it’s not just readers who are struggling to process all of this data. A recent study by eConsultancy demonstrated that 91% of digital companies are producing more […]
Here at Online Ventures Group, longform content is our new favourite toy, and it’s one that’s producing amazing results not only for ourselves but also for our clients. We’re constantly altering our strategies, because we aim to never be seen as a one-trick pony. We’re championing ultra-longform content for all of our clients and it’s […]
Many small enterprises still undervalue the need to use social networks such as LinkedIn as a part of their online marketing. LinkedIn is now established as a great place for business minded people to interact and connect with each other, but how can SME’s use LinkedIn to increase the potential of their business and get […]
Content is one of the most important things a business can produce. You could have developed one of the most amazing products in the world, but with no content to explain what it is and who you are, it’s more likely than not that your existence and product will be ignored. There are different ways […]
At Online Ventures we know that content marketing is now key – we have blogged very recently about this, including our posts on content strategy and format within content marketing. Producing engaging content cannot happen without both a strategy and a clear idea of content format – but how do you make sure everything is […]
Any business worth its salt these days has a strong and memorable presence on a number of social media platforms. Not every social network is suitable or applicable to every business, but there is at least one or two that every business can benefit from making use of – greatly so. It’s not necessarily true […]
In the days of roaring Brit Pop and outrageous Union Jack dress, London ruled the waves of contemporary cool. Flats were cheap, arts jobs were abundant, and Notting Hill didn’t represent aspirational living.
It’s commonplace for brands to now hire agencies to create content in order to grow their business. Content marketing is now the big thing in the digital world – content eccompasses blogs, videos, whitepapers, infographics and guest blogs – all of these things help to drive engagement and build brand loyalty. Loyal customers buy more […]
When the practice of guest blogging first came about, it was fantastic for both the guest and the host. The former would usually be a well-thought-of writer whose work would thereby gain exposure and recognition on another website aside from their own, and the latter would of course be the recipient of content which was […]
You may have noticed that OVG is all about data. And, if you know anything about us at all, you’ll realise that we really love Manchester. So, to make sure you get to see all of the best attractions in Manchester (and to flex our data muscles), we’ve put together a little Data::Manchester report into […]
As part of our Data::Manchester initiative, we have created an analysis of the best Manchester restaurants based on their Twitter activity. Our Insights team has been meticulously collecting data using search engine algorithms, the Twitter API and various other data mining techniques. This data includes the number of followers, tweets, mentions, favourites, retweets, hashtag uses […]
Facebook is set to offer clickable hashtags on their site much like Twitter has been doing for years. After first starting in IRC channels, hashtagging has blown up. This is mainly due to the popularisation of Twitter, after a huge boom in traffic in March 2008.
Facebook had 950 million unique visitors in 2012, YouTube had 880 million and Twitter had 170 million. These huge numbers are what marketers go crazy about; just think if you played your cards right on social media, you could have a hefty chunk of these unique visits to your social media profile, of which many […]
This week, chances are you’ve visited a supermarket. Most likely Tesco, Asda, Sainsburys or Morrisons. There are others, but as of February 2013, these 4 comprise three quarters of the UK food retail market. From 2011-2012, the revenue generated from these four brands alone accounted for over £122 billion pounds. With the news that Morrisons […]
I’ve been working in the SEO industry now for just under three months. Trying to get your head round it can be a bit hard sometimes, so I try to think of a website as a living entity. Think of your site as your own body. Link building is food, on page SEO is exercise, […]