This week Lemonade has been almost all we can talk about. Even if you didn’t know anything about it, I can guarantee that you have noticed the word lemonade all over the internet. Just in case you still haven’t made the connection (where have you been!?) the lemonade I am referring to is, of course, […]
As Twitter celebrates a decade in the limelight, we take a look back at some of the best tweets which shows just how much we #lovetwitter. When you’re ten you tend to do some pretty crazy things, like eating copious amount of cake and sliding around in the mud. Y’know – kid stuff. Not Twitter […]
Benefit your 2016 digital marketing strategy with these 4 easy steps…
Travel Agents and Social Media Travel operators big and small are making use of social media, and it’s no coincidence that everyone’s getting involved.
It’s widely accepted that you simply cannot have an effective online marketing campaign without the inclusion of social media.
Social media is incredibly popular with customers; more specifically it’s popular with your customers, making a social media presence especially important for businesses. According to fastcompany.com, only 7% of marketing companies do not use social media as part of their campaigns, so with that statistic in mind it’s hard to argue just how important social […]
I don’t mean success in the sense where you start from scratch (or from the bottom as Drake would suggest) and set up your own daily newspaper. Before developing it into a successful broadsheet with a projected daily circulation of 1,865,315, amassing 1,150 departmental staff in an office on Manhattan’s Eighth Avenue along the way. […]
Native advertising is something we’ve been focusing a lot on recently, and it isn’t for no reason. Here at OVG, we have the talent to sense when something big is going to take over the market, and with native advertising, it’s definitely something that’s going to explode.
As we have discussed in previous OVG blogs, native advertising is becoming prominent on the online marketing landscape, but in case you’ve not cast your eye over those previous entries, what is it exactly? Native advertising could be described as ads that are seamlessly integrated into a user’s feed or screen, and are nearly indistinguishable […]
OVG have released a new report on how the most prominent London Construction businesses utilise social media as part of their wider digital marketing strategy. We’ve chosen this topic because the London construction sector is booming; there is now an unprecedented amount of money being poured into our capital’s infrastructure and building projects. As a […]
Over the past two weeks, the team at OVG have been working together to create a report about London legal firms and their usage of Twitter. This has been a collaborative effort, with many of us working extremely hard to make sure everything has been ready for our publication today. As always, this is a […]
When we describe something on the internet as having gone ‘viral’, what we mean is that it has spread very quickly and has had an extremely far reach (often global). Generally speaking, the word ‘virus’ and its variants have negative connotations (even in computer terminology), but with regards to content this is not the case […]
Your content might be magnificent, it might be sculpted by the most talented wordsmiths around, it may inform, delight, entertain and it may add a tremendous amount of value to your brand, products and company. Great. All this is well and good, and you might be delighted with your efforts, but are people actually seeing […]
Any business worth its salt these days has a strong and memorable presence on a number of social media platforms. Not every social network is suitable or applicable to every business, but there is at least one or two that every business can benefit from making use of – greatly so. It’s not necessarily true […]
In the days of roaring Brit Pop and outrageous Union Jack dress, London ruled the waves of contemporary cool. Flats were cheap, arts jobs were abundant, and Notting Hill didn’t represent aspirational living.
We are in a new, digital era of news coverage and storytelling. Today we live in the real-time thanks to online where the way we find news (or news finds us) instantly. Social media plays a key part in this and is the number one activity on the Internet. Fact. It is an online media […]
The social media platform Twitter is a very powerful force in modern times. It gives individuals the ability to chat and tweet to thousands, if not millions, of other people, whether that’s to talk about the weather or use it for more meaningful professional exchanges. In terms of business, Twitter is invaluable. A cost-effective marketing […]
In the spirit of the new year, I’ve started to contemplate ways in which I can change and better myself. Like the other billion or so people that are decreasing their booze intake and swapping normal, beautiful potatoes for the sweet sort, I’ve overhauled my lifestyle and have made changes that are now part of […]
In recent weeks, we’ve been working incredibly hard to gear up for the launch of our brand new Data::Liverpool report – Twitter: Charities. We have a strong bond with charities in Manchester, being Forever Manchester’s digital partner. Of course, one of the main parts of OVG’s ethos is that kindness rules the world, and there’s […]
Twitter is an amazing tool for any online company or individual; it can generate business exposure, increase website traffic along with building a loyal fan base and improving sales and marketplace intelligence. With 67 per cent of Twitter users more likely to buy brands that they follow, it is no wonder so many companies have […]
You may have noticed that OVG is all about data. And, if you know anything about us at all, you’ll realise that we really love Manchester. So, to make sure you get to see all of the best attractions in Manchester (and to flex our data muscles), we’ve put together a little Data::Manchester report into […]
Our latest Data::Manchester report – Twitter: Northern Quarter Bars – is all about the social activity of 43 bars in the Northern Quarter of Manchester.
Recently, you might have noticed that we’ve been producing a series of data reports on a variety of sectors. We’re great like that, because one of the things we’re most proud of is our ability to take data and create unique insights into specific industries. So now it’s that time again and we’re happy […]
As part of our Data::Manchester initiative, we have created an analysis of the best Manchester restaurants based on their Twitter activity. Our Insights team has been meticulously collecting data using search engine algorithms, the Twitter API and various other data mining techniques. This data includes the number of followers, tweets, mentions, favourites, retweets, hashtag uses […]
I’ll be honest – Twitter isn’t my forte. I find Facebook much more ‘me-friendly’, so I can well and truly sympathise with those that regularly fail on social media. However, the truth is that large companies shouldn’t really be failing. These companies’ social media departments are managed by competent, educated people, all of whom have […]
You may have already heard about Online Ventures Group’s Data::Manchester report earlier in the week. (If not, check it out right now!) Now, though, we’ve gone one step further. We’ve created not one but two more insights reports. And, we’ve narrowed the scope to just include law firms, since we know how important the legal […]
Facebook is set to offer clickable hashtags on their site much like Twitter has been doing for years. After first starting in IRC channels, hashtagging has blown up. This is mainly due to the popularisation of Twitter, after a huge boom in traffic in March 2008.
Facebook had 950 million unique visitors in 2012, YouTube had 880 million and Twitter had 170 million. These huge numbers are what marketers go crazy about; just think if you played your cards right on social media, you could have a hefty chunk of these unique visits to your social media profile, of which many […]